Cross Marketing Partners

Developing a cross marketing partnership can be very helpful to a business owner especially one that may be struggling in today’s economy. Just know that you don’t have struggle alone because with a cross marketing partner, you can go from struggling to success.

One way to look at cross marketing is through the eyes of it being a collaborative partnership between you and at least one other business owner. You have an agreement between partners that you will work together, strategically, to create cross marketing opportunities to market to each other’s customer base.

With all of this in mind, I wanted to share a helpful list that you can use when determining a “best-fit” for your cross marketing partner:

• Determine the structure you want to use when cross marketing with other business owners.
• Research and assess the “best-fit” for the type of business you should cross market with (checkout the article “The Secrets of Cross-Promotion” by Stephanie L Gruner for INC.com).
• Checkout successful cross marketing partnerships to see what they did to make it work for them.
• Once you have determined your cross marketing partner, create a detailed plan of implementation that will help keep the partner on target.
• Develop an agreement that meets the cross marketing need of all partners involved.
• Understand need the cross marketing needs of your business and be able to communicate it to your potential cross marketing partners.
• Generate reports as you monitor the progress for the cross marketing project so that you can measure the success of your cross marketing efforts.

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