Cross Marketing Partners

A printer who wants to get a booth at a pricey expo can invite 10 or more companies to write expert columns for a newsletter for a fee. The fees the printer collects would cover the cost of the booth and he or she will have a example of their work to pass out.

A skin care consultant who is considering purchasing a full page in a state or national women’s magazine ad can reach out to her contacts to share the cost. Her company would have top placement on the page so her company stands out and projects a high powered image.

A Realtor who would like to offer gift baskets to new homeowners can team up with local businesses to place their items in her basket for a fee to cover the productions costs. The basket would be compliments of her company so she still gets top billing.

Put your thinking caps on to come up with ways to cut costs on your marketing this year by collaborating with complementary companies.

Jerrilynn B. Thomas is the founder of Marketing 2 Women International. Jerrilynn’s business passion is facilitating lucrative cross marketing partnerships between complementary business and professional women so they can strategically expand their client while reducing the amount of time and money it takes to market their companies. For more information on how Marketing 2 Women International can help you maximize your marketing results on a budget, visit http://WomenPartner.com.

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