Cross Marketing Partners

I was doing research for my web site revamp and came across some very interesting stats on the economic power of the women’s market. Whereas the women in business market generated $1.9 trillion in revenue, the women’s market added $5 trillion to the economy.

Start off by laying the foundation for your marketing campaign by identifying the metropolitan areas with the largest number of women owned companies. The Women’s Center for Business Research is a great source. Then go through your LinkedIn connections and group members to identify who resides in the metro areas you plan to target.

Invite them to participate in a joint teleconference so you can get to know them and pick their brains about the needs of their women’s market. The days of mass marketing to women are gone. Every metropolitan market has different needs.

You need to find out about the economic climate in their metro area, the different cultures, companies similar to yours that are already servicing them (always scope out the competition), advertising and marketing infrastructure already in place, and more.

There’s no need to reinvent the wheel when it comes to marketing on a metro by metro basis. Use the publications, direct mail programs, cable advertising, web sites, expos, etc. that are in place specifically for the metro area(s) you are focusing your attention on.

The final piece of your strategy is collaborating with business people who live in the metro areas you plan to spend your marketing dollars. They will provide you with credibility, open business doors for your company, and can absorb a large portion of your marketing costs by pooling their marketing dollars with yours.

In short, the strategy for increasing your female client base in a sluggish economy is forming cross marketing partnerships to reduce the amount of time and money it takes to market to them.

Jerrilynn B. Thomas is the founder of Marketing 2 Women International. Jerrilynn’s business passion is facilitating lucrative cross marketing partnerships between complementary business and professional women so they can strategically expand their client while reducing the amount of time and money it takes to market their companies. For more information on how Marketing 2 Women International can help you maximize your marketing results on a budget, visit http://WomenPartner.com.

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