Cross Marketing Partners

More About Cross Marketing Partners

A lot of the time, the perfect cross marketing partner is someone you’ve done business with. After years of working solo with a little collaborative marketing blended in, Kim Beasley and Jerrilynn B. Thomas are forging a cross marketing partnership to help other business people navigate the troubled economy.

Kim Beasley (Owner of Pro Membership Services) and Jerrilynn B. Thomas (Founder of Marketing 2 Women International) have been business associates for close to eight years. When Jerrilynn grew tired of paying an annual fee for a pricey content management site, Kim introduced her to the self hosted WordPress platform. As Jerrilynn’s business grew, her web site needs grew. Kim decided that Jerrilynn was the perfect candidate to test out new WordPress formats on so she upgraded her to WordPress MU.

Their long business association has finally come to fruition with them teaming up to cross market in 2010. Jerrilynn’s web site, WomenPartner.com, is the perfect demo site for Kim to show prospective clients. The bells and whistles she installed for her are phenomenal. The custom themes are a work of art. But the manner in which Jerrilynn is using her WordPress MU is simply ingenious.

Jerrilynn’s company,Marketing 2 Women International, is a cross marketing consortium for companies who want to pool their resources to purchase advertising to position their companies in front of the global women in business market as well as share the cost of marketing tools. She has multiple blogs for each US region as well as an international one that educate companies how to effectively market their companies to the women in business market in each of the regions.

The blogs, that Kim created for Jerrilyn, allow her to cross promote the business people in her consortium. The regional blogs serve as online business centers that they publish their business columns on, upload display ads, provide their products and services, and much more. Each blog even has its own magazine.

The versatility of WordPress and WordPress MU makes them the smartest tools to build a cross marketing partnership foundation on.

More about Kim Beasley

Early in life, Kim believed that making a difference in the lives of others was very important. Even when she experienced hardships in her life, she determined that these hardships wouldn’t stop her from achieving her dreams of creating a business.

One of her businesses, Pro Membership Services, has a special emphasis on creating business and membership websites using WordPress and Drupal.  Kim believes in helping companies to expand their online presence through adding a new revenue stream while they interact with their target audience.

Another business that Kim has developed is called Your Passionate Business and its focus is to help people transitioning from Corporate America or who are unemployed into running their own business. She inspires people to create a business that centers on a skill that they are passionate about.

More about Jerrilynn B. Thomas

Jerrilynn is passionate about connecting women who can open doors for each other.  She jumped into the entrepreneurial arena 15 years ago with an investment of $100 that she earned from her first two clients. She’s morphed several times over the next few years but her focus has remained the same — helping women market and promote their companies.

One of the organization that Jerrilynn founded is Marketing 2 Women International which has a focus of helping women business owners recession proof their companies. This reinforces her commitment to helping women think collaboratively instead of individually when it comes to growing a multimillion dollar business.

Instead of just telling women that they should partner to thrive during this recession, she decided to show them partnering in action by developing a consortium that focused on cross marketing. Women who are transitioning from Corporate America to entrepreneurship will find WomenPartner International extremely beneficial.